5 Ways Cosmetic Creators Should Prepare for Christmas

Keep your workload organised, your sanity in check and your customers happy with these tips

Christmas is a golden opportunity for cosmetic creators to boost sales and end the year on a high note. But to make the most of it, you’ll need a plan that considers all the changes that will happen over the next few weeks…

Here’s a quick guide on how to prepare your business for a smooth and successful festive season.

Get Ahead on Orders

If you’re a longstanding Soakie, you’ll already know how busy December can be for creators. If you’re new to the game, heed our advice. 

Anticipate higher demand for your products and prepare your stock accordingly. Bulk order essential ingredients, packaging materials and anything unique to your creations well in advance. By ordering early, you’ll minimise the risk of stock issues and delays that could impact your sales. 

Create Limited-Edition Designs

Consider limited-edition packaging or seasonal scents, such as Winter Spruce and Gingerbread, that will make your products perfect for gifting. 

Small touches, like festive colours or packaging with winter themes, can create excitement around your brand. They also encourage impulse purchases, because no one wants to miss out! This can attract both new and loyal customers looking for festive treats.

Advertise Any Promotions

Everyone loves a deal, especially during the lead-up to Christmas. So, consider running promotions such as bundle offers, discount codes, and flash sales to encourage your customers to try something new. 

Make sure your social media channels, email list and website all highlight these offers! And if you need some more inspiration for your marketing, check out SocialChamp.

Inform Customers of Your Shutdown

Many businesses close over Christmas and New Year, so make sure to communicate your new hours clearly. 

Add an announcement banner to your website and send out reminders in emails and on social media which include the final order dates for guaranteed Christmas delivery to prevent any disappointment. 

Prepare Everything for the New Year

Start by evaluating stock needs and planning for any January promotions to keep momentum going. 

Assess your goals for 2025 and create a roadmap for launching new products or expanding your brand. If you’re interested in learning more about scaling your cosmetics business, check out Soak Rochford’s YouTube resources to guide your next steps.