What is outsourcing and how can it work for you?
Outsourcing is the process of hiring an external party to carry out services or create goods that previously were done in-house by the original company’s staff.
When you’re a small business owner, you tend to wear every single hat on the rack. You’re finance, customer service, manufacturing, marketing and sales just to name a few.
Read on to discover how outsourcing can alleviate stress, provide you with free time and generate even better results.

Why is Outsourcing Beneficial?
The whole point of running your own business is to reach financial freedom while doing something you love. And for this to happen, you have to sell a significant number of products. But, if everything’s getting too much for you, you’re going to start sacrificing orders so you can concentrate on other jobs.
So, if you’re getting too busy and are dropping the ball on certain things, it’s time to consider outsourcing.
This allows you to continue with the areas of your business you love while having a professional take care of the things that you either don’t enjoy doing or just don’t have time for.
Things to Consider Outsourcing
- Marketing (social media, email, paid advertising, blogs)
- eCommerce (building a website, uploading products)
- Admin (dairy organisation, email communications)
- Finance (taxes, invoices)
- Photography (products, business)
How to Find Whose Right for You
Before you start searching for external companies to help you, create a list of non-negotiables so that you know what questions to ask.
This could be that you don’t want to spend more than £500 a month, that you want to work with another small business or that you want to be able to stop without a notice period.
Having these criteria will allow you to stay focused during the interview process so that you’re not mesmerised by promises or lexicon.
Also, be sure to shop around so that you can find someone that gels with your personality so that it’s a pleasure to work with them rather than a chore.