5 Ways to Keep Your Customers Loyal

Because what’s better than someone who just keeps coming back for more?

Depending on which study you believe, acquiring a new customer can be anywhere from five to 25 times more expensive than retaining an existing one. This is because you don’t have to continuously exhaust efforts on multiple platforms to try and entice prospective clients.

Instead, use these 5 tips to make your customers feel so special that they wouldn’t dream of going anywhere else.

Celebrate Their Milestones

This could be their 10^th purchase with you, or maybe their first purchase anniversary. Either way, let them know that you appreciate their custom.

If they’ve just made their tenth purchase with you, reward their loyalty by offering a discount on their next purchase, or maybe even give them a free sample.

Setting an automated email to go out a year after someone made their first purchase with you, means that you don’t even have to think about it, it will just go when it’s ready. This will show you that you haven’t forgotten about them, even if it was their first and only purchase.

Build Personal Relationships with Them

This one is more aimed at smaller brands that have manageable audiences.

You’ll come to recognise that some of your customers are keen to interact with you whether this is in person or on social media. Whichever form they choose, don’t take them for granted! Those are the people who are going to be your word-of-mouth warriors.

Make sure to ask them how they got on with their last purchase, if they have any feedback for the store or if there’s anything they’d like to see in the future.

Building that authentic rapport with customers will make them think of you as so much more than just a product or service provider.

Showcase the Person Behind the Business

Don’t be afraid to let people know who you are. You are your business’s biggest USP!

This could reference showing up at local fairs, business meet-ups or even just chatting to followers on your Instagram story.

People buy from other people. The more you can show people who you are, what you like and how that impacts your business, the more invested they’re going to become.

Make Sure Your Products are of the Highest Quality

Now, this sounds obvious, but it’s one of the most important points.

Even if your products are the cheapest on the market, if they don’t perform well, you can kiss goodbye to any repeat customers!

If you bought a cheap handbag and the strap fell off a week later, you wouldn’t go back and buy the same product again. You would learn from your mistake and go elsewhere.

So, make sure you’re using the highest quality of ingredients (obviously those from Soak Rochford) and test your batch before you send any out to customers. Maybe even come up with some strict quality control criteria.

Don’t be Afraid to be Unique

If you’re too nervous to stand out, you’re going to end up blending in which is very dangerous for a business.

With so much competition, you should take the time to find out what’s going to make you different from everyone else. Will you make everything neon? Do you donate a percentage of each sale to charity?

Find something that you’re going to enjoy, but that people will also know you for.